Is Social Media Marketing the New Black? 5 Ways to Use Social Media for Market Research

Posted by Kyle Bridgford - February 20, 2017

Early in my profession, I worked as a brand supervisor for Calvin Klein Cosmetics, which was possessed by Unilever. I was in charge of launching brand-new items and expanding market share for Eternity scent and body products.

Eternity was just one of the top 10 scents for females and also was offered solely with chain store sellers such as Nordstrom, Macy’s, Saks and also Barney’s. The outlet store network was a bit unsophisticated in terms of its ability to protect deep, or present, customer market pattern information. Real-time market research just did not exist. So as to get my hands on research, I often discovered myself evaluating last season’s emphasis group info or the BDI/CDI Reports (Brand/ Classification Growth Index). I would certainly make use of the marketplace information obtained on the BDI/CDI reports to decide my print and TV advertising and marketing spend however this really did not inform me much about the customer.

I loved the challenge of using minimal information to develop understandings as well as fads to support Calvin Klein’s advertising strategies. As satisfying as this job was, I look back now as well as usually ask yourself how a lot a lot¬†tips at SocialProof¬†effective my group can have been if we had a Facebook or social media page. Even today I am not seeing much proof that specialized retailers and also marketers are leveraging Social network Research study the way they might be.

So I was assuming, should social media sites marketing research be the new black? Well if I put this in the context of my Calvin Klein days, research currently reveals that 19% of elegance customers that made purchases based on post say they stumbled upon the material through internet search. I would certainly state social networks study is inescapable. According to a write-up composed in Forbes Publication, Social media site is moving the consumer from sharing to buying at fast speed. Vision Vital carried out a report of 6,000 social media individuals and located the following:

Even today I am not seeing much evidence that specialized retailers as well as marketing experts are leveraging Social Media Research study the method they can be.

I was assuming, should social media market research study be the new black? According to an article written in Forbes Publication, Social Media is relocating the consumer from sharing to acquiring at rapid rate.

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